Obviously Qantas is hoping that your pics will help them to advertise the destinations on their flight network, and with their vast list of possibilities it’s more than likely to happen for them. Qantas Group Executive Brand, Marketing & Corporate Affairs Olivia Wirth said the airline hoped the new out of office travelogue would inspire more colleagues, friends and family to travel the world. “We know that tips from friends and colleagues are the highest driver for people when choosing their next holiday destination, so we saw an opportunity to encourage travel through the millions of out of office emails being sent every day”, she said.
For your own part, the photo-based response to your co-workers and clients will hopefully prove that you are actually out of the office, and not just hiding under the desk.